Avenue is an online marketing service for REALTORS®, brokers, and other real estate professionals in Canada and USA that helps our clients generate leads through social media marketing, SEO and creating beautiful websites with access to local MLS listings as well as their own.
Upon releasing the Avenue App, a client-facing portal that manages Leads, we had an issue regarding the Client’s contacts generating more than one lead. Every time a Lead was generated, it would override the original Lead and contact information.
I was tasked to create a system of how to manage more than one lead with the contacts’ information remaining the same.
My outcome was rather simple: administer a drop-down menu for Contact History. Each history page would include the date and time, as well as the Lead source. In Avenue’s case, the source would either be from a Predefined Search or Prompted Lead Capture. Any details that the Lead writes is also included in each history page.
Avenue is an online marketing service for REALTORS®, brokers, and other real estate professionals in Canada and USA that helps our clients generate leads through social media marketing, SEO and creating beautiful websites with access to local MLS listings as well as their own.
My role as a designer involved creating websites for our clients to help build their business. Every site is unique to the client; designed to entice their target audience, whether they are buyers or sellers, into generating leads. Every site is positioned to have the most professional online presence, yet convey the client’s personality and brand.
During my time at Avenue, I’ve created 275+ live websites.
Hampi is a sacred and mystical city located in the Karnataka province of India. It has the UNESCO World Heritage Site stamp for its abundance of ruins of a forgotten empire, and the temples that are still active today. What makes Hampi unique compared to other historic sites in India is that it is situated amongst a valley of rivers and boulders, which makes for playing field for outdoor adventurers.
For a magical city such as Hampi, there is a great need to create a platform that attracts tourists for every detail that it has to offer. Currently, Hampi’s only web presence is an information website that is loaded with facts and directions but does not capture the essence of the site and its surroundings.
Tradesies is a platform similar to Craigslist where users post items of clothing that they no longer want. However, instead of earning money on sold items, the users’ payment is the form of credits. Credits are used on the platform only and are redeemed on other products posted for sale.
The target demographic is women between the ages of 19–35 who have a lot of excess clothing in their closet that would benefit from recycling items for newer ones.
The Tradesies interface integrates a modernity and elegance, white space with boldness; and sharp and soft tones. The general mood of the design is rejuvenating, satisfying, fun, casual, simple, and stylish
The UI design benefits the user experience of navigating seamlessly through the app by the use of bold iconography, dynamic fonts, and the prominence of posted images.
The logo design works especially well in the small format of a mobile app. The wordmark remains fashionable and graceful within the context of the overall UI and stands up greatly with the app’s iconography and colour palette.
REWIND is a mobile app that works as a streaming and sharing music service that offers the user the option to create mixtape cassettes and send as a gift. My determination was to create a new experience through music that connects people and to hold good memories of people in a tangible way.
My direction veered toward vintage 80s design, especially VHS and cassette covers. I found inspiration in the typography of these old platforms. I discovered that pairing a vintage style of font, like Harry, with Futura it would convey both modern and throwback. My colour choices also stemmed from these old cassette covers as well.
The logo design was based on the classic icon of “rewind”, paired with the modern “volume” symbol. Placed together, the icons showcased new and old. Placed on a timeline, the rewind icon faces the past and the volume icon faces the future.
AY Technologies commissioned me to create UI screens for LiveFeed: A mobile version of the plugin MixMax. The purpose of the mobile app is to track sent emails. This helps the user connect to people more effectively and know when to reach back out, in the instance that the recipient may have forgotten to respond.
As well as creating screens, I was tasked to the branding around LiveFeed. It was a simple task and my inspiration was solely based on MixMax's original logo and colour pallette.